One issue that remains the most pertinent with this project is how we're going to be able to to promote ourselves on social media without tarnishing the low-key nature of the band. I spoke with the band members for an extensive period of time, and they all agreed that posting too much or making highly professional corporate-looking posts would take away from their brand identity.
After discussing a while, however, we came up with some possible solutions to the issue for meeting the minimum twenty-post requirement for Cambridge all while seeming natural:
- story posts
- interactive polls
- "individual posts"
Story posts would be updates regarding the band and their progress with the song, allowing for a sense of frequent consumer engagement while being transient enough to not make the band seem like they're spamming. Interactive polls would be another form of story posting, where consumers would answer questions which would provide the band with insight on what their audience wants and increases engagement for their postings. Finally, "individual" posts would be the bulk of our page's posts. How it would work is each member (there are 6 of them) would all post on their story on the same day regarding an update for the band in a way which is creative and unique to them. Through this, not only can we spread their audience through their other social accounts, but it allows the band members to express opinions regarding the development of the project through their own words, once again meeting the requirement for Cambridge while remaining true to the band's brand identity.
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